You (hopefully) take a shower at least a few times a week. You keep your home clean and periodically wash your car. These are the simple things you do to keep your life neat and tidy. Why wouldn’t you take the same kind of care with your mailing list?
There are four key challenges marketers must “embrace” to ensure the effectiveness of direct mail in a multichannel world, said Patrick Donahoe, Postmaster General and U.S. Postal Service (USPS) CEO, at the National Postal Forum (NPF) in San Francisco.
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