Category Archives: Email Broadcast

It’s all about mail AND email

New research shows that mail and email work more effectively when used together. When used in conjunction they produce better results than when either medium is used on their own. Mail triggers action, including driving people to connect with businesses online. Request a free copy of the report at http://www.royalmail.com/marketing-services-regular/mail-and-email/download

Digital media have totally changed the marketing communications landscape over the last ten years, especially now that it’s easy to contact customers on the move via smartphones and tablets.

Royal Mail has conducted extensive research on how mail and email work together today. We’ve summarised the findings for you here but they are a mere snapshot of the results. We think you’ll be fascinated by what’s been uncovered.

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Three handy hints for mailing list hygiene

You (hopefully) take a shower at least a few times a week. You keep your home clean and periodically wash your car. These are the simple things you do to keep your life neat and tidy. Why wouldn’t you take the same kind of care with your mailing list?

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Direct mail and digital—perfect partners

60% of people make a purchase within a week of receiving a catalogue!

The printed catalogue continues to boost e-commerce retail success by encouraging shoppers to buy on-line. A study from Royal Mail’s MarketReach looked at the role of printed catalogues in the digital age. Some of the key findings show that companies that overlook catalogues could be missing out on sales:

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Why you should integrate online marketing and direct mail

It would be great if online marketing (websites, pay-per-click, email, etc.) were all you needed to get the most out of your business’s marketing plan, but that just isn’t the case. Could you make it work? Sure. But you’d be leaving money on the table, money that could be brought in, say, with a strategic postcard campaign.

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In B2B Direct Mail, be relevant, creative and timely

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy.

Chief Marketer magazine recently talked with Michele Fitzpatrick, senior vice president, strategy and insights of The Agency Inside Harte-Hanks and Kevin Kerner, managing director of Mason Zimbler US, for ideas on incorporating direct mail into a B2B multichannel marketing strategy.

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