EH Smith Builders Merchants is one of the largest independent builders merchants and timber merchants in the UK, stocking a comprehensive range of building supplies and trade products. A competing depot opening near one of its branches created an additional challenge in an already competitive market for busy builders’ merchant EH Smith. A sales offer needed to be launched and promoted in time to secure trade for the following weekend.
Every year B&Q entrusts Send with direct communications for their new store launches and refurbishments. To ensure the best possible launch we provide our marketing insight and customer segmentation through Target Local. We look at all customer catchment areas and the features that characterise each location and customer demographic. This helps B&Q tailor messages appropriately and direct mail communications to the best locations to maximise response.
Send Marketing Solutions is a direct mail mailing house near Birmingham, West Midlands, serving the whole of the UK. From London to Manchester, we've been helping clients send the perfect mailshot since 2005.