Many people have written off direct mail as a form of marketing over the years. With the advent of the digital revolution, it was widely believed that people’s focus would move online and that print media would die a slow, painful death. In fact, the opposite is true.
Direct mail campaigns are growing in popularity — even in the digital age. In fact, many of the statistics seem to show direct mail growing despite the digital age.
Email has its advantages, including being an almost immediate way of reaching customers — particularly in the age of the smartphone, in which people get their emails landing in their pockets almost instantly, being easy to file, follow up and respond to and better for communicating certain types of messages. It is, however, limited.
Direct mail marketing can prove to be a big drain on time, and that’s usually time that can be better spent running your business. That’s why it’s best to leave the handling of your direct mail marketing campaigns to the experts.
Direct mail marketing is still one of the most valuable and profitable ways of marketing your business. The figures show that the majority of people in the UK still want to hear about offers, discounts and products by way of direct mail. However, creating a successful direct mail campaign is more difficult than you might think, which is where we come in.
Believe it or not, there’s a huge variation in what different direct mail companies provide as part of their service. At the very least, services usually consist of using a set of data to send leaflets or letters out to a targeted set of people in order to advertise a product, service or offer. However, many direct mail companies such as Send Marketing Solutions offer a far greater range of services in order to ensure that your direct mail campaign is as successful as it possibly can be.
Direct mail can be a hugely profitable marketing exercise, with the majority of British people saying they value direct mail that gives them some tangible benefit, either rewarding their loyalty or giving them access to special offers or valuable information.
Direct mail is huge business and is still one of the most profitable forms of marketing for many industry sectors. A surprisingly high number of people respond to direct mail approaches and more and more businesses are beginning to harness the power of direct mail.
Next is making a return to direct mail after finding that a drop in the amount sent by rivals meant it is now more effective and has a positive impact on its business, boosting new customer numbers and profits.
There are four key challenges marketers must “embrace” to ensure the effectiveness of direct mail in a multichannel world, said Patrick Donahoe, Postmaster General and U.S. Postal Service (USPS) CEO, at the National Postal Forum (NPF) in San Francisco.
Marketing Mail Solutions might be just what you need according to an article at MarketingProfs. Dean Rieck says a direct mail marketing campaign might be just what you need to drive targeted online traffic to your website. “According to the 2009 Channel Preference Study by ExactTarget,” he notes, “direct mail influences 76% of Internet users to buy a product or service online.”
Here are some of Rieck’s tips for successful integration in your print/online campaign:
Talk to one of our specialists today to discover how we can add value to your business.
