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CRM & Database Management

A number of clients come to Send with their data held in a range of different formats from a variety of sources making it almost impossible to send out relevant and timely mailings easily.

We help reformat the data, assemble it into a single customer viewpoint database in order to create mailing extracts suitable for targeted communications.

We call this Send One View , our simple and cost effective customer relationship management service.

Watch our 1 minute video to find out more >

Single Customer View

Take a look at our Send One View page to find out how our database service works alongside your existing IT systems. We can take data feeds centrally and provide a single customer view for direct marketing that really works.

Our customer relationship management service can join up data held in a range of different locations including:

  • Web sales
  • Call centres
  • E-mail newsletter sign-ups
  • Loyalty schemes
  • EPOS till data
  • Mailing lists
  • Competition entrants

We offer a bespoke solution. For example in addition to contact details the database can include customer profile, responses to offers and sales history. You can have all the vital statistics to build the foundation of your direct customer communications and business choices.

The database management system we implement means you are able to drill down into individual profiles, select mailing extracts or look at your customer base as a whole.

The more detail you have on each individual, the more you are able to target offers based on what they really need and retain their custom, year after year.

Our helpful consultants will visit your business to review your data sources and provide an initial assessment and fully costed plan on how Send One View can improve your business’ customer relationship management and direct marketing.

Proven Results
Halfords Autocentres >

Halford Autocentre is the UK’s leading MOT, Car Servicing, Tyre and Repair specialis with 220 UK branches. All their branches were run with a till booking system which did not connect with its website booking system or call centre. Customers using more than one branch for MoTs or services had separate records, which had to be checked every time that our client sent a mailing in order to avoid costly duplications.

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