x

Data Insight

You'll be amazed at how much we can tell you just from an address list! If you want to know what makes your customers tick, where they live, what they like and what they do for a living, speak to us about Send's Data Insight services.

We can help you characterise your customers, the catchments and compare neighbourhoods to help select the best way to market to them and their local area.

Watch our 1 minute video to find out more >

Customer Segmentation

Our Target Local detailed demographic profiling can help you to get ahead of the game by using a variety of tools to model and analyse your customers and their spending habits. Our customer profiling reveals information including age, average household income, council tax band and level of financial stress, allowing you to mail to specific customer segments.

If you operate multiple business branches, visit our Target Local page to find out about our six-stage ‘reality check’ on the local marketing opportunities and challenges in each location.

Data Cleansing

Over 10% of households change each year and 40,000 people die every month, which makes data cleansing a real challenge. Our free data health check will screen your mailing file for any potentially costly address delivery issues such as goneaways and deceased notifications, as well as providing a complimentary report with costs to fix any problems.

Assembling Your Data

If you have a variety of sources of data, we can assemble it into one easy to use format. Our CRM database management services can combine that data into one place for marketing, without the need for you to change IT systems.

Proven Results
B&Q >

Every year B&Q entrusts Send with direct communications for their new store launches and refurbishments. To ensure the best possible launch we provide our marketing insight and customer segmentation through Target Local. We look at all customer catchment areas and the features that characterise each location and demographic. This helps B&Q tailor messages appropriately and direct communications to the best locations to maximise response.

More >