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EH Smith Ltd

EH Smith Builders Merchants is one of the largest independent builders merchants and timber merchants in the UK, stocking a comprehensive range of building supplies and trade products. Send Marketing Solutions helped them overcome the recent challenge posed by a competitor’s outlet opening near one of their branches. With Send4Less they sent a powerful direct mail shot to potential customers, filling the branch and boosting sales within the same week.

Challenge

A competing depot opening near one of its branches created an additional challenge in an already competitive market for busy builders’ merchant EH Smith. A sales offer needed to be launched and promoted in time to secure trade for the following weekend.

Solution

Our Send4Less® Express Priority upgrade meant that we could provide a speedy solution. EH Smith simply sent us their address data file and offer design and text – we did the rest! A full colour leaflet was personalised with address details, printed, enclosed and mailed.

Result

A typically busy weekend for our client, despite the new competition. The direct mail offers landed with customers by the end of the week, keeping EH Smith’s branch buzzing and tills ringing.