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Broadway Casino

Located at Birmingham's entertainment hub Broadway Plaza, just minutes from the city centre, Broadway Casino offers a fantastic gaming area, regarded as one of the finest in the country. They wanted to send birthday mail shots to their customers. Send4Less was able to provide a pre-packaged, high quality mailing service based on Broadway Casino’s data lists and branded materials, which saved money and boosted uptake rates.

Challenge

Broadway Casino wanted to treat their members with a special offer in the month of their birthday, but found that the cost and time taken to do this in house were too high.

Solution

Step forward, celebration-saving Send4Less®! Our pre-packaged mailing service print-merges a pre-approved letter template using Broadway Casino’s letterheads with a birthday address list supplied by our client.

Result

Broadway Casino now saves a combined 30% on the cost of printing, enclosing and posting their birthday offers. As a result of Send4Less®’s efficient processes, direct mail now lands earlier in the month and response rates are improved.